The race kicked off in the early hours of the Sunday morning with the first lot of 80 participants geared to chart a rugged 4 km terrain, which entailed crawling, jumping and climbing over nets, pits and tires among other tasks. Bloody Logs, Hells Nest, Devils Swing, Torture Trenches, Tunnels of Darkness and Killer Rolls were just a few of the many obstacles that the participants had to cross to complete the Devil’s circuit. “Finding my way out of a pit full of freezing water was the highlight. The run was muddy and difficult but full of adventure and fun,” said Gurvir Singh, who completed the course within an hour’s time.

For the less nimble runners, scaling the wicked web turned out to be an arduous task. This particular challenge demanded a 12-feet climb over a spider like net. The consistent movement of ropes and need for a firm grasp had some participants swaying from one side to another. Meanwhile, the most fun obstacle, according to some runners, was the torture trench, which gave the runners a feel of an army personnel. “I had heard of such runs happening in United States but to have it in Ludhiana was very exciting,” said Dr. Geeti Arora, one of the runners.

The event turned out to be a success with a hearty participation of 500 people who ran the race in 6 batches with 80 to 100 participants in each batch. Staying true to the credo of the run, all the participants were awarded a medal, certificate, t-shirts as well as a can of beer and energy drink at the finish line. Amidst the fun, adventure and live Punjabi music, the visitors also took the opportunity to take a look at sample villas and plots of the proposed Ireo Waterfront township.

Being the first-of-its-kind adventure run in India, the event attracted good media coverage from national channels ESPN and NDTV, English dailies and vernacular papers.

Ludhiana Art Beat started off as a competition on Facebook inviting artworks from across the state of Punjab. From 400 entries received for the competition, 30 artists were selected and invited to exhibit their work at Ireo Sales Gallery with renowned artists. The shortlisted artists also painted their visions on various themes including Ireo’s Open Living philosophy. The winners of the art competition were selected by a jury of renowned artists and curators comprising Sonia Sanwalka, Samita Munjal, Rekha Arora, Picky Bindra and Amita Gupta.

The event was promoted at various colleges through presentations on art for students and teachers. Brief biographies of internationally acclaimed artists like Leonardo da Vinci, Michelangelo, Pablo Picasso, Salvador Dali, Rene’ Magritte, Claude Monet, Georgia O’Keeffe, Wassily Kandinsky, M F Husain, F N Souza, Tyeb Mehta, Amrita Shergil, S H Raza, and Manjit Bawa were shared as part of the campaign. The event also included activities like art workshop, on-the-spot painting competition and art talks by eminent artists.

“We are delighted at the response we received from the people of Ludhiana for this contest, which has far exceeded our expectations. We are extremely impressed with the extraordinary talent shown by the people who entered this competition.” Madhukar Tulsi, President, Ireo

With the launch of Angsana Club, Ireo has added another milestone to its commitment to bring the best of the world experience to its customers. The Banyan Tree group is a leading international operator in the boutique hospitality and spa industry. Angsana is a signature brand of the Banyan Tree group, which caters to an elite clientele seeking panache, authenticity and an enlivening experience. The club is being designed by the reputed Singapore based architectural firm, WoW Architects.

The Angsana Club and Spa will be the first of its kind in India and will be located in the midst of a nearly 13 acre lake complex in the heart of the premium Ireo Waterfront township. The club will be constructed over an area spanning 6 acres, and will offer a rich array of experiences in its 5-star boutique-style premises. The entire club will be managed and operated by Banyan Tree Resorts, and will feature internationally trained masseurs at the Angsana Spa facility.

During the launch of the club in April, Mr. Madhukar Tulsi, President, Ireo said “We are delighted to have the opportunity to bring to our residents and patrons the excellence and services which the Angsana Club & Spa has come to embody. The club will set a benchmark for itself in the country and will surely help our customers enjoy the same international levels of hospitality as their peers do all over the globe.”

The rally was flagged off from the Gurgaon Sales Gallery and took a circuitous route across the upcoming Ireo City area – including stopovers at the construction sites for The Grand Arch, Ireo Skyon, Ireo Victory Valley and Ireo Uptown. The event was attended by a group of HNIs including eminent personalities such as KTS Tulsi (President, HMCI, and Vice Chairman of Law Commission of India), Diljeet Titus (Managing Partner, Titus and Co.), Mukesh Tyagi (Actor), Sanjay Dua (CEO, Network 18 TV), Sunil Gupta (Regional Director, Aprais Worldwide), Maheshwar Dayal (DCP, East Delhi) along with Ireo’s senior management.

A first of its kind event for a real estate developer in Delhi/ NCR, the drive was a huge success as it enabled a large and relevant section of prospects to visit Ireo and get an overview of projects. Visitors were highly appreciative of the innovative concepts and the high standards of Ireo developments.

Commenting on the rally, Mr. K T S Tulsi said, “HMCI is a pioneer in protecting, preserving and developing the rich heritage of vintage and classic automobiles. We are proud to present the Vintage Car drive in association with Ireo. We carefully select our locations and we are indeed proud to partner with Ireo for a tour of their distinctive projects.”

Anupam Nagalia, COO distributed awards and certificates for various categories including Best Vintage (Chevrolet 1920), Best Classic (Triumph Spitfire 1963), Ireo Choice Award (Buick Limousine 1935) and Guest Choice Award (Ford Mustang 1965).

It was a throwback to a bygone age when a picnic used to be an integral part of the families schedule. Ireo tried to bring back a glimpse of those days, by inviting its valuable customers, investors and channel partners for a grand picnic at the picturesque Ireo Waterfront site.

All the guests and their families were welcomed with kites and thread as a complimentary gift. 411 families made this event lively by their participation. A DJ and live band delivered a continuous performance, which was interrupted only by people shouting “Wo katta!”. Not only this, there was a variety of food stalls providing snacks and beverages throughout the day, while couples and families participated in painting competition, musical chairs, lucky dip, tattoo painting, treasure hunt and a spot quiz among other exciting activities. The customers also visited the pilot village and the site in the golf carts which were decorated with balloons and ribbons. It gave an opportunity to customers to understand that Ireo not only had the best homes to offer, but an exclusive lifestyle as well.

Harminder Singh Bopari’s unique sculptures, especially a metal ostrich- made from old discarded Enfield fuel tanks, electric generator hose, steering wheel and discarded cycle parts - was the center of attraction. Another highlight was a wooden sculpture of a woman in the shape of a needle, symbolizing women as a needle that sews the social fabric. The featured artists including Sandeep Ghudani, Neeti Aggarwal, Surekha Sadana, Tamanna Sagar, Vandana Taneja, Amita Gupta and Sandeep Sharma were present to engage with the invitee visitors, who also used the occasion to get a feel of the sample villa neighborhood at the site.

The masterpieces of renowned artists like F.N Souza, G.R Santosh, Sunil Das, M.F Husain, S.H Raza, Gogi Saroj Pal, K.S Kulkarni, Jamini Roy, Laxma Goud and Shyamal Dattaray were on display. A Porsche Cayenne & Porsche Boxster added to the glamour of the event. All in all, a memorable evening that was an extraordinary celebration of fine taste accompanied by the best of the cocktails and fine conversation.